KLM Turns In-Flight Entertainment into Elevating Brand Experience for Kids
KLM 荷蘭皇家航空一直都以創新的服務著稱，近年來開創出許多嶄新的附加服務或是概念，像是可以配對你身旁乘客的社群工具或是航空手機遊戲等等，這次 KLM 又有新的點子了。
KLM Royal Dutch Airlines is at it again. The innovative airliner is extremely socially savvy and has launched some of the most notable brand-engagement campaigns in the travel industry, including a social media-powered "Meet & Seat" matchmaker and a Sims-like mobile aviation game.
And now the aviation brand is doing its part to reach out to its tiniest travelers, too. In partnership with Disney, KLM recently invited a handful of kids to a special pre-screening of Disney's new film, Planes. But the screening didn't take place at a local cinema.
Instead, the company parked one of its aircraft in a hangar at Amsterdam's Schiphol Airport and invited the kids aboard for a once-in-a-lifetime experience that featured real special effects—and snacks, too.
While the movie played on the airline's seat-back entertainment system, airline crew got busy outside the aircraft launching smoke machines, blasting streamers and even creating a rain storm. Essentially, the tiny passengers experienced everything that the film's main character Dusty did.
Marketing ploy or not, KLM seems to invest an impressive amount of time into its brand and customers, and no one can argue with that.